Standard Occupational Classification (Related SOC) Public Relations Specialist 27-3031
OES Public Relations Specialist 34008
Provider Relations Specialists establish and maintain relations between health care providers (physicians, clinics, and hospitals) and purchasers (HMOs and insurance companies). They are responsible for recruiting health care providers and for negotiating and administering contracts between providers and purchasers. They also train provider staff on the software systems used in the claim processing procedures.
TASKS - 1) Plans and directs development and communication of informational programs designed to keep public informed of client's products, accomplishments, or agenda. 2) Prepares and distributes fact sheets, news releases, photographs, scripts, motion pictures, or tape recordings to media representatives and others. 3) Promotes sales and/or creates goodwill for client's products, services, or persona by coordinating exhibits, lectures, contests, or public appearances. 4) Prepares or edits organizational publications, such as newsletters to employees or public or stockholders' reports to favorably present client's viewpoint. 5) Studies needs, objectives, and policies of organization or individual seeking to influence public opinion or promote specific products. 6) Conducts market and public opinion research to introduce or test specific products or measure public opinion. 7) Counsels clients in effective ways of communicating with public.
WORKPLACE COMPETENCIES - Provider Relations Specialistshave to be reasonably outgoing and comfortable with meeting new people. It is important that they are accurate, responsible, enthusiastic, enquiring and able to think strategically. They also need to be quick and efficient, able to work well under pressure, and able to keep information private
The following lists the KSA's for Public Relations Specialists (O*NET) 27-3031.00
Sales and Marketing - Knowledge of principles and methods involved in showing, promoting, and selling products or services. This includes marketing strategies and tactics, product demonstration and sales techniques, and sales control systems
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods including alternative ways to inform and entertain via written, oral, and visual media
Mathematics - Knowledge of numbers, their operations, and interrelationships including arithmetic, algebra, geometry, calculus, statistics, and their applications
Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems
Psychology - Knowledge of human behavior and performance, mental processes, psychological research methods, and the assessment and treatment of behavioral and affective disorders
Writing - Communicating effectively with others in writing as indicated by the needs of the audience
Speaking - Talking to others to effectively convey information
Persuasion - Persuading others to approach things differently
Information - Gathering Knowing how to find information and identifying essential information
Identification of Key Causes - Identifying the things that must be changed to achieve a goal
Critical Thinking Using logic and analysis to identify the strengths and weaknesses of different approaches
Oral Expression - The ability to communicate information and ideas in speaking so others will understand
Written Expression - The ability to communicate information and ideas in writing so others will understand
Oral Comprehension - The ability to understand information and ideas presented through spoken words and sentences
Speech Clarity - The ability to speak clearly so that it is understandable to a listener
Fluency of Ideas - The ability to come up with a number of ideas about a given topic. It concerns the number of ideas produced and not the quality, correctness, or creativity of the ideas.
EDUCATION AND TRAINING REQUIREMENTS - These occupations can require an Associate degree, vocational training, or on-the-job training in insurance systems, marketing, and public relations. CIP - 52.1401
WAGE ESTIMATES - Based on the Texas 2000 Occupational Employment Statistics for a Public Relations Specialist, the Annual Wage was $39,510 and the Median Wage was $17.01 per hour. (Source: Texas Workforce Commission/Labor Market Information Department)
OUTLOOK - In 1998 there were 6,650 Public Relations Specialists employed in Texas. The projected growth rate is 20.3%. The number of openings through 2008 is projected to be 310 (growth - 135, replacement - 175) per year. (Source: TWC/LMI)
INDUSTRY - Finance and Insurance

Last Updated on 8/10/01